Has the World Wide Web Become the Wild, Wild West? [video}

Julie Spira - Rules of Netiquette

If you worried about protecting your digital reputation, you really should be. Personally I’ve been impersonated twice on Twitter and trust me imitation wasn’t a form of flattery. Sites such as Twitter and Facebook take impersonation and trademark infringement very seriously. Here are some tips on how you to help you manage your digital and online reputation.

1. Make sure you have a Google alert set up for your business name, your offerings. If you’re an author your book title and of course your personal names to monitor.

2. Use social media management tools such as TweetDeck and HootSuite and monitor your keywords and name. Respond quickly to any concerns about your business and show your fans and clients that customer service is important.

3. File a trademark for your business at uspto.gov and file a copyright for your logo at copyright.gov.

4. If for some reason you do find out that your digital reputation has been compromised, don’t break the rules of netiquette and create a digital dispute online. Try going to the source first and request removal.

And at the end of the digital day remember you need to protect your digital reputation because the worldwide web has become the wild wild west.

Julie Spira is a Cyber-Relations and Netiquette Expert. She’s the author of The Rules of Netiquette: How to Mind Your Digital Manners. For more netiquette tips, connect at Facebook.com/rulesofnetiquette, RulesofNetiquette.com, and @netiquetterules on Twitter

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